Dana White: Dana White, the president of the UFC, made a surprising announcement on Instagram, revealing an unprecedented partnership between the UFC and WWE. This collaboration has led to the creation of TKO Group Holdings, a media conglomerate that will be publicly traded on the New York Stock Exchange using the symbol “TKO.” Adding to the excitement, John Cena, a 16-time world champion, shared a post on Instagram expressing his enthusiasm for the new WWE and UFC collaboration through TKO Group.
John Cena reacts to WWE UFC collaboration with TKO
John Cena posted a photo on Instagram with no caption, featuring the New York Stock Exchange with the “TKO” ticker symbol and holding both UFC and WWE championship belts. This generated significant excitement among fans, who are also eagerly looking forward to the collaboration.
The news was initially shared by Dana White on his Instagram post, followed by John Cena.
TKO Group Holdings, Inc. (TKO) has been established through the merger of WWE and Zuffa, the parent company of the UFC.
Endeavor Group Holdings, a global entertainment, sports, and content company, orchestrated this merger. After finalizing the merger on September 12, 2023, both UFC and WWE will operate as separate divisions under the newly created TKO umbrella.
This partnership signifies a significant moment for both WWE and UFC. For WWE, it marks the first time in its 70-year history that the McMahon family, who founded the company, won’t maintain majority control.
The merger with Zuffa and the subsequent formation of TKO Group Holdings herald a new era for WWE, potentially opening up opportunities for cross-promotion and the integration of diverse storytelling and entertainment elements.
The disclosure by Dana White and John Cena regarding the UFC and WWE partnership with TKO Group Holdings has paved the way for an exhilarating new phase in combat sports.
The amalgamation of these formidable entities under the TKO umbrella presents a multitude of opportunities for cross-promotion, overlapping fan bases, and distinctive entertainment offerings.
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