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Start of new dynamic era as Sauber rebrands to Stake F1 team ahead of F1 2024 season

Start of new dynamic era as Sauber rebrands to Stake F1 team ahead of F1 2024 season

Sauber heads into new direction, rebrands to Stake F1 team ahead of F1 2024 season

Another fresh change awaits Sauber F1 team. After the name change from Alfa Romeo, the Sauber Formula 1 team is now set to be named as Stake F1 Team. Stake initially formed a partnership with Sauber back in the 2023 season. But now with the exclusive partnership for the next 2 season, the name change comes as the latest development for the team.

The new season will see Stake F1 team embark on a new journey, the team promises the start of a new and dynamic era. Star rapper Drake who is a major sponsorship partner announced the new journey.

We are thrilled with the opportunity to bring an electrifying and brand-new identity into our Formula One team, kickstarting the F1 season with a bold team name, Stake F1 Team,” said Stake co-founder Ed Craven.

“Fuelled by deep passion for speed, innovation, and pushing boundaries, we are now ideally positioned to take the team to unprecedented heights from 2024 and beyond. The upcoming years will be a thrilling ride with some mindblowing activations planned that will redefine excitement on and off the track. So, brace yourselves and stay tuned, as Stake F1 Team accelerates towards an exciting future!” Ed Craven concluded.

The Stake F1 team will be the first team to launch their new car for the F1 2024 season. The Stake F1 team will launch their new cars on 5th February.

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