Star Sports, the official broadcaster of the Pro Kabaddi League (PKL), has kicked off its10th season with impressive viewership numbers. According to BARC, a whopping 80.1 million viewers tuned in to Star Sports to catch the first four matches, accumulating an impressive 2.7 billion minutes of watch time. This stellar start underscores the unwavering and growing popularity of the Pro Kabaddi League among Indian audiences.
PKL 2023 Hits the mark!
The opening weekend saw Star Sports witness a remarkable 38% growth in ratings compared to the previous edition. The tournament’s return to the traditional format has not only fueled its popularity but has also set the stage for spectacular performances.
Bengal Warriors have commanded an unbeaten run, while Gujarat Giants showcased the prowess of young raiders who are leaving an indelible mark on the league. High-flyer Pawan Sehrawat’s return has added another layer of excitement, and stalwarts like Pardeep Narwal, Maninder Singh, and Siddharth Desai have contributed to a riveting narrative for fans.
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During the opening weekend, Gujarat Giants, led by Sultan Fazel Atrachali, emerged victorious in both their games at home against Telugu Titans and Bengaluru Bulls. The electrifying matches and noteworthy performances have only heightened the anticipation and enthusiasm among fans.
The league’s marketing campaign, featuring esteemed stars like Tiger Shroff, Ballaya, and Sudeep Kichha, has ignited fervent support from fans. Collaborations with top celebrities, including Hrithik Roshan, Manoj Bajpayee, Vicky Kaushal, Tara Sutaria, Nani, and Shiva Rajkumar, as well as Hollywood superstar Jason Momoa of Aquaman fame, have elevated the entertainment quotient.
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