UFC CEO Dana White has defended the decision of the company to partner with Bud Light. Despite heavy criticism, the outspoken CEO has lashed out and explained why he thinks the deal is right. Moreover, he also hit at those who called him a sellout and explained why that’s not true.
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The UFC recently announced that they had partnered with leading beer brand Bud Light as the official beer of the UFC. However, because of a marketing decision earlier in the year by Bud Light, UFC fans did not welcome the move. And the community made their feelings clear. However, White has now responded.
Dana White Defends $100 Million Bud Light Sponsorship Deal With UFC Amid Criticism
“Bud Light is the right move for me” – Dana White on Bud Light deal
White recently joined Theo Von for an episode on his podcast. The two spoke about a whole host of topics ranging from combat sports to business. And when speaking about business decisions, White defended his decision to partner with the controversial beer brand.
In response to the criticism, White said, “It’s like this whole Bud Light deal. You know, people are talking sh*t now. Sellout and all this sh*t they’ll f*cking say. Believe me, I’m the further f*cking thing from a sellout. Bud Light is the right move for me, they’re exactly who I want to be with right now, and we are very aligned as far as core valued go.”
White then explained how the two companies match on their core values. He said Bud Light employs over sixty-five thousand Americans. That in itself should be enough to strike a deal. Moreover, they also do a lot of work for veterans, first responders, and their families. And these are all the aspects that are also important to the UFC.
Thus, White questioned why people want to put a bullet in a brand that has done so much in the past because of one decision that they made. Therefore, with these comments, it is clear that the UFC and Bud Light deal went further than the money.
What do you make of Dana White’s comments about the Bud Light deal? Do you think he is right or is he only justifying his actions?
