Erling Haaland of Manchester City has collaborated with NBA legend LeBron James in an uplifting advertising film for Beats by Dre.The ‘The King & The Viking’ campaign depicts the 23-year-old’s father, Alf-Inge Haaland, provide words of advice to his son as he strives for success.
Erling Haaland has been named an official Beats by Dre brand ambassador. Haaland appears in a commercial for the Beats Studio Pro headphones alongside NBA superstar LeBron James.
Although competing in separate sports, James and Haaland are united in their drive to be the greatest. The Norwegian striker revealed his joy at joining the club while discussing his new ambassadorial position with the brand.
Haaland has begun to carve his own legacy at City since relocating to the Etihad Stadium. During his first season, the striker won a slew of individual and team awards. Last season, the prolific Norwegian striker scored 52 goals for City as they won the Premier League, FA Cup, and Champions League triple.
“I’m excited to join the Beats family, a brand that has long been a part of my pre-match routine as an athlete,” Haaland said. ” Family is important to me, and this campaign and partnership really speak to that.”
Alfie, Haaland’s father, appears in the new Beats ad, as does James’ wife Savannah. The advertisement emphasises that brilliance cannot be contained or halted.
The show ‘The King & The Viking’ focuses on the demands put on professional sportsmen and how those at the top of their field cope. Such as Haaland and James, who are always having to prove themselves to people who are keen to dismiss them.
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