The IPL 2023 has ended but the records and the milestones that has been achieved are numerous. When it comes to the Telecast and the Broadcasting Rights, both Disney Star and JioCinema have hit the ball far into the stands as far as viewership is concerned. The IPL 2023 Broadcasters, Disney Star crossed 500 million mark while the Streaming partner, JioCinema crossed 45 Crores in total viewership of the mega event.
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Disney Star, the official television broadcaster of TATA IPL 2023, has etched its name in history by delivering the biggest IPL ever on television, making it the first cricket tournament to register over half a billion viewers. According to BARC, an astounding 505 million viewers tuned in to Disney Star’s live broadcast of the matches.
Disney Star has accumulated a staggering 427.1 billion minutes of watch time for the live broadcast of the matches, underscoring the immense popularity of the tournament among passionate fans. Furthermore, the broadcaster has witnessed a remarkable growth of 32% in match TVR* compared to the last edition.
The Finals between GT and CSK registered a peak concurrency of 64.1 million- the highest for IPL 2023. Additionally, 47 out of 74 matches registered peak concurrency of more than 30 million. The Hindi Speaking Markets continued to break records with 334 million fans watching the tournament, a growth of 47% compared to the last edition.
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Viewership among kids also increased by 64% compared to the last edition, emphasizing that IPL is most enjoyed together on the big screen. The broadcaster has reached new heights in high-definition (HD) broadcasting, with an incredible 101 million viewers tuning in to the HD broadcast. This number is three times higher compared to last year, demonstrating the growing preference for high-definition sports viewing.
Sanjog Gupta, Head – Sports, Disney Star said, “We are thankful for the overwhelming support of our fans, who joined us in our journey to make Tata IPL 2023 the most-watched Cricketing event in India’s broadcast history. From last ball nail-biters to high-scoring thrillers, from the addition of the impact player rule to the emergence of future stars, from the last spot on the playoffs being decided in the last league stage match to the tournament winner being decided on the final ball, this edition of IPL has been special in many ways. Countless memories will be etched in cricket history including the fact that is the first time that half a billion viewers tuned in for a Cricket tournament.”
Disney Star’s monumental achievement in broadcasting the TATA IPL 2023 has been a massive success, cementing its place in the annals of sports television history. The pre-tournament build-up programming created history by attracting a record-breaking 205.6 million viewers, setting the stage for an unforgettable season.
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JioCinema continued to set new records on TATA IPL as 44.9 Cr. viewers experienced their favourite sporting event on the platform. Through JioCinema’s multi-platform offerings, viewers watched TATA IPL 2023 through mobiles, tablets, laptops/desktops and Connected TVs.
In particular, Connected TV adoption scaled up rapidly this season across the country, and its massive reach was in evidence with more than 12.6 Cr. viewers logged on to JioCinema on their Connected TVs. The average time spent per viewer per match across the tournament on Connected TVs was 65 minutes, higher than the average time per viewer on linear TV.
In comparison, the reach of TATA IPL on linear TV (final match not included) including out-of-home viewing for adults (age 15+) is 37 Cr. based on BARC reports. Out-of-home viewing comprises viewers who happen to be in restaurants/ establishments and may or may not be actively viewing the match. Excluding the contribution of out-of-home viewing, the linear TV reach is 32.6 Cr.
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