BCCI Media Rights: Star, Viacom18, Sony to battle for Indian Cricket Rights, No decision yet in BCCI Apex Council Meeting

BCCI Media Rights: At its Apex Council meeting on Sunday, the Board of Control for Cricket in India (BCCI) plans to begin the process of selling the media rights for bilateral international cricket at home. The bilateral series are the second-largest source of income for Indian cricket after Indian Premier League (IPL). Disney Star, Viacom 18, and Sony-Zee are in the fray this time as the Indian Board braces for another Rs 6000 crore windfall. The tender was discussed at the BCCI Apex Council Meeting on Sunday, but no decision was taken. Follow all Indian Cricket Updates LIVE on Insidesport.IN

The media rights for the home season, both international and domestic for the 2023-2027 cycle, was also part of the agenda but no concrete decision was taken on the subject. After the Rs 48,390 crore windfall from the IPL media rights, the BCCI will have high expectations for the media rights for the 2023-2027 cycle. With the entry of Viacom in Indian cricket’s ecosystem, it will be a three-way battle between them, Star and Sony.

For the IPL, the BCCI made money by selling the broadcast and digital rights separately, and it is anticipated that it will do the same for the home international matches. For the period that concluded on March 31, Star paid a total of INR 6,138.1 crore.

BCCI Media Rights – What’s New this Time?

As per Hindustan Times, the BCCI intends to streamline its rights in accordance with the Future Tours Programme (FTP) of the International Cricket Council and other high-end properties like ICC events and the IPL by issuing a four-year tender (2023-27) as opposed to the current five-year tender (2018–23).

In addition to multilateral competitions like the ICC World Cups and Asia Cup, the Indian squad is scheduled to play 20 Tests, 21 ODIs, and 31 T20Is at home under the current FTP.

A BCCI official said that although the schedule may occasionally be expanded, there won’t be any significant alterations to the FTP, which has been carefully planned with showpiece fixtures like the 5-Test series against England and Australia.

To aid India’s preparations for the yearly ICC tournaments planned for that specific year, ODIs and T20Is have been organised.

In order to obtain a true valuation, the BCCI has begun using electronic auctions. The BCCI rights in 2018 and IPL rights the previous year marked the first uses of the online auction method.

It also has the choice to return to a closed tender, a strategy that ICC successfully employed. Also, a choice must be made regarding whether to enable consolidated bidding or to sell digital and TV rights separately.

Also Read: BCCI Apex Council Meeting: BCCI honchos to meet today, BCCI media rights, women’s team head coach, WC tax exemption on agenda, Follow LIVE Updates

Meet the contenders for BCCI Media Rights

All three of the top networks—Disney Star, Viacom 18 and Sony-Zee (soon to merge into one company)—are anticipated to participate.

Disney Star last had BCCI rights for 6,138 crore (2018–2023). They also have the ICC rights (2024–27) for $3 billion, but sublicensed the TV rights to Zee for $1.3 billion.

Disney Star paid 23,575 crore for the TV rights to the IPL (2023-27), and Viacom 18 paid 23,758 crore for the digital rights.

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