Loco, the world’s leading independent esports and live-streaming platform, is celebrating its three-year anniversary with a week-long Loco Level 3 campaign. During this campaign, the platform will be hosting a jam-packed week of exciting product releases and exhilarating content. These also include new fan quests, interactive confetti features, fan-requested sticker packs, 3x rewards on the platform, making this milestone a truly unforgettable experience for its 55+ million users.
In the last three years, Loco has achieved 7x DAU growth, 3x active streamer growth, and 47x growth in live watch hours. According to data from Sensor tower, during the last year, Loco experienced a 65% market share (by DAU) in the game streaming sector. It coupled high market share with industry-leading engagement levels, with users spending upwards of 50 minutes a day watching live content on the platform.
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Popular Streaming Platform Loco Celebrates 3rd Anniversary with Exciting New Interactive Features and Fresh Content by India’s Top Streamers, CHECK DETAILS
During this week, Loco will roll out a new ‘Quest’ feature that makes the user journey more interactive. ‘Quests’ will serve as an educational tool for new users and become a loyalty club for power users. The feature will be customized over time for every individual content creator so that they can run loyalty programs for their own audiences in the way they see fit. This can begin with better recognition in the stream with badges for ‘Fan’, ‘Top Fan’, or ‘Super Fan’, and result in users getting custom meet and greet, personalized shout outs, and customized merchandise.
The feature will enable super fans to enhance their fandom and get rewarded by their favorite streamer. From the streamer’s perspective, it now provides a new way of managing and growing their communities. This feature is not available on any other platform in the market and underlines Loco’s commitment to improving interactivity and turbocharging the fan experience.
Loco Founders react
Commenting on the occasion, Anirudh Pandita and Ashwin Suresh, Founders, of Loco, said, “ We are thrilled to announce the #Locolevel3 – a celebration of Indian gaming. Over the past three years, we have seen gaming emerge from a niche hobby to a mainstream passion and Loco has played an integral part in that evolution. Quests are the beginning of multiple features that we will be releasing over the next 12 months to increase the interactivity inside the app and enhance the fan experience in a way that no other app does today.”
In addition to the feature release, Loco will host a week-long series of live streams featuring creators with a combined following of over 5 million on the platform. This includes some of the biggest names in the gaming industry such as Alpha Clasher, Tbone, Mamba, The Bella, Eagle Gaming, MenAtArms, TXA Gaming, 8bit Goldy, and Vltfa2, all under one roof to perform a series of thrilling challenges, heart-pumping games, and exciting IRLs that are sure to leave fans at the edge of their seats. The epic week is set to end with a Mega Showdown between ScoutOP vs Eagle Gaming Op going head-to-head against each other in Valorant matches. Furthermore, as an ongoing part of the celebrations, Loco users will stand a chance to win big prizes like the iPhone14, and multiple gift vouchers.
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