IPL 2023 LIVE Broadcast: Star Sports is taking a leaf out of Viacom18. India’s largest broadcaster will live broadcast 12 Indian Premier League matches for free on its free-to-air channels. Earlier, Viacom18 announced that the entire IPL 2023 LIVE Streaming will be free on 4K ultra HD on its JioCinema platform. This is for the first time, Star Sports has also made broadcasting free, even though for some matches on Star Utsav Movies. Follow IPL LIVE Updates on InsideSport.IN.
“This year, for the first time, Star Sports will take 12 IPL games on FTA via its Star Utsav Movies channel,” Star Sports told Exhange4Media.
IPL 2023 LIVE Broadcast: Star Sports takes leaf out of Viacom’s book, few IPL 2023 matches to be LIVE Broadcast on Free to Air channel: Follow LIVE Updates
“In taking select IPL games to FTA, we aim to give an unserved audience cohort the opportunity to sample the top-quality content that Star Sports presently makes available only to its Pay TV subscribers. As income and aspiration levels grow among these FTA viewers, Disney Star expects that many of them will transition to Pay TV. It will help this universe grow further from its current base of 168 million connections (BARC Data),” A senior executive of Star Sports said.
However, despite the noble gesture, the real strategy behind this is to play catch-up with Viacom18. The Reliance-backed broadcaster has already made a splash in the industry, bagging some top rights including FIFA World Cup, Olympics, ATP Tour, NBA, Indian Premier League, and SA20 among others.
Viacom18 has already announced that it will live stream IPL 2023 in 12 languages including Bhojpuri, Tamil, Bengali, Malayalam and Gujarati among others on its JioCinema platform.
Star Sports bagged IPL Broadcasting Rights for a whopping Rs 23,575 crore while Viacom18 bagged the digital rights for 23,758 Cr.
IPL 2023 LIVE Broadcast: Star Sports takes leaf out of Viacom’s book, few IPL 2023 matches to be LIVE Broadcast on Free to Air channel: Follow LIVE Updates
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