VIDEO: UFC News: UFC President Dana White has elevated the business to new heights and made the company a household name. Meanwhile, the two sports industry giants UFC and ESPN partnered on a lucrative partnership in 2019. It is indisputable that since that time, both the promotion and ESPN’s streaming service, ESPN+, have experienced significant growth. Meanwhile, the company’s head honcho recently gave an interview in which he shared a strange tale about how he and ESPN came to sign the contract.Follow MMA News Updates with InsideSport.IN
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VIDEO: UFC President Dana White reveals how he got deal with ESPN due to cocaine dealer
Dana White put in countless hours to make the UFC, the biggest MMA promotion, much like Vince McMahon, did for WWE. In addition, like McMahon, he is also very outspoken, as evidenced by the interview he gave to Grant Cardone of 10X Health Systems in which he related the absurd incident of how a cocaine dealer unintentionally helped in the establishment of a significant ESPN-UFC broadcast arrangement.The following is the clip of the conversation that goes as follow.
Dana White tells John Skipper story.https://t.co/HRm656D0jA
— Jed I. Goodman © (@jedigoodman) December 21, 2022
He stated, “John Skipper ran ESPN. Now, I think he runs DAZN. Okay! Ran ESPN, beloved, looks like the squarest dude on the planet. Older guy. Hates UFC. Big soccer guy, or whatever reasons, different people like different things and I’m not sh***** on him. ESPN’s at the top of their game. They’re killing it in revenue, they’re getting five bucks per subscriber… our FOX deal is up and we’re probably not gonna do another deal with FOX…John Skipper’s never, ever gonna take the UFC. So, we’re in a real tough place.”
VIDEO: UFC president Dana White reveals how ESPN deal happened due to a cocaine dealer
He added, “John Skipper’s cocaine dealer is about to rat him out. So he has to tell Disney, ‘My cocaine dealer is gonna come out’ or whatever, so he has to step down from ESPN, right at the time we’re trying to make a TV deal. Who do they make president? Jimmy Pitaro, who ran Yahoo! Sports for years. I’ve known him a long time. He’s a great dude…So we ended up doing the ESPN deal when our deal was up. You want to talk about timing?”
As a matter of fact, it was one of the most significant moves in the history of the business, and it proved to be highly successful for both ESPN and the UFC. The scale increased in comparison to Fox Sports thanks to John Skipper’s departure from the organisation and a bizarre incident. And the likelihood of the UFC signing an ESPN deal would have been little to none if he had remained in charge.
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