Indian Cricket Sponsor: BCCI Jersey Sponsor: BCCI is set for another shocking exit of its sponsor. After PayTM handed over rights to Mastercard and Byju’s set to exit in March, kit sponsor MPL wants out too. The mobile gaming company wants to hand over the rights to Kewal Kiran Clothing Limited (KKCL), the parent company of Killer Jeans. BCCI will consider it and take a call on the transfer of rights in a few days after formalising the new selection committee. It was revealed during’s BCCI Apex Council Meeting on Wednesday. Follow Indian Cricket Live Updates on InsideSport.IN.
In the last six months, BCCI has lost three big companies ass its sponsors. PayTM, which owned BCCI;s domestic rights, transferred it to Mastercard. Earlier this month, Byju’s informed BCCI that it would exit before the contract ends. Now, MPL too has sought an exit route. InsideSport understands that some sponsors in IPL too want an exit.
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BCCI-MPL Sponsorship: The existing contract between BCCI and MPL is valid until December 31, 2023. MPL had replaced Nike back in November 2020. But now, with the slowdown of the market, it wants an exit.
“BCCI received an email communication from MPL sports on 2.12.2022 seeking a complete assignment (team + merchandising) at full value to Kewal Kiran Clothing Limited, a fashion wear brand, for the period from 1.12.2023 to 31.12.2023.
“With the upcoming back-to-back home series and the women’s away calendar, it was suggested that the current arrangement should not be hampered as it involves performance gear for the national teams.
“We have asked MPL sports to continue the association at least until 31.3.2023 or look for a partial assignment that would involve only the right chest logo but not the kit manufacturing agreement,” the note read.
Indian Cricket Sponsor: BCCI in troubled waters, after PayTM & Byju’s kit sponsor MPL wants EXIT, assign deal to KKCL, Follow LIVE Updates
Why Byju’s want to exit? It is worth noting that Byju’s had surprsingly extended its deal with the BCCI until 2023-end for $55 million. Now the troubled edtech compnay wants to exit by March 2023.
Its original deal term with the BCCI expired in March 2022. As per the new between the BCCI and Byju’s, the edtech major is roughly paying 10% more than what Oppo was paying on a per-match basis.
The Byju Raveendran-led unicorn is looking to aggressively cut costs with demand for edtech services moderating after two consecutive years of hypergrowth.
“BCCI received an email from Byju’s on 4.11.2022 requesting terminating the association post the recently concluded T20 World Cup. As per our discussions with Byju’s, we have asked them to continue the current arrangement and continue the partnership at least until 31.3.2023,” read a BCCI note on the matter.
Trouble in Byju’s WATERS? – With financial crisis, Byju’s has also been hit with accusations by the National Commission for Protection of Child Rights (NCPCR) that the company is allegedly buying children’s and their parents’ phone numbers. The company’s sales rep are allegedly threatening their parents that if they don’t buy their course, they will ruin their future. The ed-tech company has although denied the claims.
Official statement from BYJU’S pic.twitter.com/iOPqW5FoM7
— BYJU’S (@BYJUS) December 21, 2022
“We came to know how Byju’s buying phone numbers of children and their parents, rigorously following them and threatening them that their future will be ruined. They are targeting first-generation learners. We will initiate action and if need be will make a report and write to the government,” NCPCR chairperson Priyank Kanoongo told ANI.
Indian Cricket Sponsor: BCCI in troubled waters, after PayTM & Byju’s kit sponsor MPL wants EXIT, assign deal to KKCL, Follow LIVE Updates
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