T20 World Cup 2022 – Thums Up Jasprit Bumrah: Coca-Cola India’s homegrown brand, Thums Up has launched a new ‘Watch World Cup from STUMP Cam’ campaign. The first of its kind features pace bowling sensations Jasprit Bumrah, Umran Malik, and Brett Lee in it. As Coca-Cola is also the ICC sponsor, campaign will provide audiences with exclusive permission to watch MATCH-FOOTAGE from never seen before STUMP-CAM: Follow ICC T20 World Cup 2022 LIVE updates With InsideSport.IN
Bumrah, said, “It’s exciting to bring to cricket lovers and fans the brand’s new offering “Stump Cam” which will enable them to access thrilling cricketing content from a never-seen-before angle, straight from the pitch and get closer to the game.”
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T20 World Cup 2022: Thums Up unveils ‘Watch World Cup from STUMP Cam’ campaign featuring Jasprit Bumrah, Umran Malik, and Brett Lee: CHECK OUT
How fans can watch cricket moments via stump cam? To push engagement with consumers for the material campaign, Thums Up will use a digital-first, multi-tech business model.
The advertisement, which features cricketers, has one main object and that is to inform people about Thums Up’s new ‘Stump Cam’ offering, which aims to provide an exciting view into exclusive ‘Toofani’ match moments straight from the pitch.
Following a match in the world cup, audiences can obtain the Stump Cam video of ‘Toofani’ cricketing moments by scanning a QR code on the Thums Up bottle. The initiative will give cricket fans privileged access to exclusive content from the championship.
Lee added, “I am ecstatic to be partnering with India’s most iconic soft beverage brand Thums Up, for their new StumpCam campaign. I have lived and breathed cricket all my life, and I am thrilled to be part of Thums Up’s “Stump Cam” offering, which will excite consumers beyond measure as it gives them the ultimate view of key match moments as if they were watching it right from the pitch. #WicketSeCricket!”
T20 World Cup 2022: Thums Up unveils new ad film for T20 World Cup 2022 featuring Jasprit Bumrah, Umran Malik, and Brett Lee
Arnab Roy, Vice-President and Head-Marketing, Coca-Cola India and Southwest Asia, said, “We are always finding innovative ways to activate passion points like cricket and especially the ICC T20 World Cup. Thums Up’s “Stump Cam” will offer audiences the most ‘Toofani’ view of key moments of the tournament – leveraging the Stump Cam footage
This is the first time we are doing a content-led campaign, voiced by cricketing stalwarts like Harsha Bhogle”.
Follow ICC T20 World Cup 2022 LIVE updates With InsideSport.IN
