TATA IPL 2022 – Tata Neu Super APP LAUNCHED: LSG vs DC LIVE: In IPL 2022 on Thursday LSG vs DC match will be played at 7:30PM. But another event on the sidelines of the IPL match will also be keenly watched. The much awaited TATA NEU SUPER APP is now LIVE. The app is […]
TATA IPL 2022 – Tata Neu Super APP LAUNCHED: LSG vs DC LIVE: In IPL 2022 on Thursday LSG vs DC match will be played at 7:30PM. But another event on the sidelines of the IPL match will also be keenly watched. The much awaited TATA NEU SUPER APP is now LIVE. The app is supposed to be a one-stop shop for various services: Follow IPL 2022 LIVE Updates & Tata Neu Super App Launch Updates with InsideSport.IN
The Tata Neu ‘super’ app is now available to use in India.
Earlier, the app was available to download for free on Google Play and Apple App Store; however, its access was limited to Tata corporate members only.
Now, regular users can use the platform, though you must ensure you’re using the latest version of the app.
Users will need to provide their mobile number and the OTP to use the app.
Tata’s much anticipated Neu app aims to be a one-stop destination for shopping, paying bills, and booking services like flights and hotels. In a way, the platform is similar to Paytm, which offers similar options as well.
TATA IPL 2022: Check what is NEU-COINS as TATA NEU SUPER App is NOW-LIVE: Check DETAILS
What is the Tata Neu app? On its website the company has this to say about the app: “Designed to be a super-app, Tata Neu offers everything from daily grocery, electronics, finance solutions, flights, holidays, and more.”
TATA IPL 2022: Check what is NEU-COINS as TATA NEU SUPER App set to be launched on Thursday on sidelines of LSG vs DC IPL 2022 Match: Follow LIVE Updates
Tata Neu Super APP – TATA Super APP Features: Right now the App’s campaign around the IPL is creating huge buzz as well as curosity in minds of consumers. The wait will finally be over on Thursday – when the APP will be officially launched.
“The app is now ready with all the major integrations done. Neu will be officially launched on 7th April” one of the sources told InsideSport last month.
The Tata Group is the title sponsor of IPL for the 2022 and 2023 seasons and are planning for a big reveal on April 7th.
So far the app has been available on an “invite-only basis” with every Tata employee able to invite as many as five people.
As per reports, Tata plans to open its super app to the public during the IPL, using the platform of the IPL to market and garner presence for their brand.
What all will be there in TATA’s SUPER-APP TATA NEU?
Tata group’s top assets like online grocer BigBasket, e-pharmacy 1mg, electronics focused retailer Croma will all be integrated on the APP.
The flight booking services across Tata group airlines including Air India, Air Asia, Vistara will be provided on the App.
Tata Cliq which sells products across Tata companies such as Titan and Tanishq are also integrated on the SUPER-APP.
Other TATA Companies – Westside and Starbucks too will be on the super app.
Tata Group of Hotels
How the TATA Neu SUPER APP Loyalty Program will work? What is TATA NEU COINS?
The super app will reportedly help create a loyalty programme for its over 45 million customers, bringing them back to Tata’s services and goods regularly.
The entire program will be run by a DIGITAL currency called NeuCoins.
Tata plans to lure people in by offering them “NeuCoins” as reward where one NeuCoin is equal to Re 1.
It will eventually get rid of different loyalty offerings by BigBasket, 1mg and other services, and use NeuCoins universally.
NeuCoins can be earned across all brands online and at physical locations.
A membership programme with a cashback offer (One Neu Coin = Re 1) across verticals can lead to bigger discounts, especially if you use more than one Tata service.
Side note: The app offers a reward of 200 Neu Coins on signing up.
TATA NEU Loyalty Program – Connective Layer
The reward system is a key focus area for the company in order to build a “connective layer” for its services spanning various categories.
If it pulls it off, the 155-year-old giant will have developed the largest loyalty program in the country.
Currently, Tata is allowing customers to accrue NeuCoins by shopping with BigBasket and other Tata services directly without having to use the TataNeu app.
TATA IPL 2022: Check what is NEU-COINS as TATA NEU SUPER App set to be launched on Thursday on sidelines of LSG vs DC IPL 2022 Match: Follow LIVE Updates
TATA IPL 2022: Check what is NEU-COINS as TATA NEU SUPER App set to be launched on Thursday on sidelines of LSG vs DC IPL 2022 Match: Follow LIVE Updates
The multi-category loyalty programme will work across the categories that TataNeu has on its APP.
TATA IPL 2022: Check what is NEU-COINS as TATA NEU SUPER App set to be launched on Thursday on sidelines of LSG vs DC IPL 2022 Match: Follow LIVE Updates
Follow IPL 2022 LIVE Updates & Tata Neu Super App Launch Updates with InsideSport.IN
