UFC – Timex Partnership – UFC 269: UFC, the world’s premier mixed martial arts organization, and Timex, a global leader in watchmaking for more than 165 years has announced a major global sponsorship and licensing partnership that provides an ideal marketing opportunity for each brand to reach more fans and consumers.Timex will become an “Official Licensing Partner UFC”.
The partnership was unveiled for the 1st time during just concluded UFC 269.
Timex Named “Official Timekeeper Partner of UFC” and “Official Watch Partner of UFC”.
LICENSING PARTNERSHIP FEATURING UFC-BRANDED PRODUCTS
UFC – Timex Partnership: Timex will become an “Official Licensing Partner of UFC” and will offer a wide variety of UFC-branded products, including wristwatches, health and fitness tracking-enabled watches, watch straps, clocks, and more.
Timex will also be called “Official Timekeeper Partner of UFC” and “Official Watch Partner of UFC”
.@Timex Named “Official Timekeeper Partner of UFC” and
“Official Watch Partner of UFC”Deal Includes Multi-Year Licensing Agreement for UFC-Branded Portfolio of Time-Keeping Products
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— UFC News (@UFCNews) December 10, 2021
Each of Official UFC Timex Watch piece will be made with the same craftsmanship, quality, and innovative design that has made brand the most famous watch brand in the world.
The UFC-branded Timex products will be made widely available to consumers globally through brick-and-mortar and online retail outlets, including Timex.com, the official UFC Store, major department stores, sporting goods stores, and other locations, beginning in Spring/Summer 2022.
“Every fight fan knows the importance of time and clock management in this sport,” said UFC President Dana White. “Every second counts, and the ticking clock adds to the drama and the fun of a great UFC fight. Now Timex is going to be associated with UFC’s biggest moments as they’re broadcast around the world. Timex is an iconic brand, and we’re looking forward to having them as an official UFC partner.”
“We could not be more excited to partner with UFC to create a collection of Timex UFC timepieces that embody the toughness and tenacity of both brands,” says Tobias Reiss-Schmidt, President & Chief Executive Officer of Timex Group. “The undisputed leader in combat sports, UFC has built a lasting, recognized legacy. As the official Timekeeper and Watch partner of UFC, we can’t wait to deliver iconic products that speak to the unique and diverse global UFC fanbase and celebrates UFC’s biggest moments.”
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