Rahul Dravid – ‘Plaeto’ brand ambassador – India’s biggest superhero Rahul Dravid, who made headlines as ‘Indiranagar ka Gunda’ in Cred ad, has extended his presence in endorsing products/ services. Besides donning the coach hat for Team India, Dravid has signed as a brand ambassador and mentor of children footwear brand ‘Plaeto’. He is closely involved with the country’s first D2C foot-health focused footwear.
Team India coach Rahul Dravid becomes brand ambassador of ‘Plaeto’
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With his new partnership with Paleto, Rahul Dravid said, “Growing up, I remember the struggle to find the right shoes. The only way to get a pair of world-class shoes was to request my seniors who travelled to the UK to play county cricket or appeal to some relative coming down from the US! Unfortunately, most Indian children still don’t have access to good quality footwear that can help them grow strong, active and healthy. I’m glad that, finally, Plaeto is building products in India for Indian children that are on par with the world’s finest footwear.”
“Having been a professional sportsperson, I think a healthy pair of feet are your best friend. They can give you a lifetime of fun-filled sport and immeasurable happiness. With Plaeto, I’m happy to be a part of this journey that brings foot health and wellbeing to the mainstream discourse in India,” he added as quoted by ‘Exchange 4 Media’.
Ravi Kallayil, CEO & Co-founder, Plaeto, stated, “When a sporting legend like Dravid believes in your mission and vision, it is a great confidence booster. His passion to support children and cultivate a culture of Play has helped us immensely over the last few months. Plaeto is a result of extensive R&D to cater to the unique requirements of Indian children. Our product team in the US as well as the core team in Bengaluru are grateful to Dravid for providing us with valuable insights on the importance of foot health, his personal experiences on footwear and the changes that could make the product even better. Besides the rich experience that he brings to the table, he is also a great mentor, who actively champions the efforts of others.”
Plaeto and its founding team consist of top executives from sportswear Nike, Adidas and tech giant Apple as a Made-in-India footwear brand. Founders Ravi Kallayil, Sara Kilgore and Pavan Kareti approached India’s celebrated star Dravid with the vision of developing ‘shoes for growing feet’.
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Team India coach Rahul Dravid becomes brand ambassador of ‘Plaeto’
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