The Border-Gavaskar Trophy has become the highest-rated bilateral away Test series, setting new viewership records. Star Sports Network, the official broadcasters of Cricket Australia in India, reported a phenomenal 49 million viewers for the second Test between Australia and India, marking a 22% increase compared to the 2020 D/N Test between the two teams. The total watch-time soared to 4.2 billion minutes, reflecting a 26% growth from the corresponding match in the 2020 series.
Additionally, the TVR for the Adelaide Test grew by 32% compared to the 2020 D/N Test.
IND vs AUS Test series sets new viewership records
86 million people watched the first two Test matches of the series on television, which is a 55% increase over the 2020 Border-Gavaskar Trophy. The watch time has increased by an astounding 75% over the previous version, reaching 12.8 billion minutes. The tremendous popularity of the Border-Gavaskar Trophy and the unparalleled enthusiasm surrounding this intensely competitive competition are highlighted by these record-breaking numbers.
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The ICC World Test Championship (WTC) 2025 qualification race is intensifying as the five-match Test series is tied at 1-1 following three exciting games. In the remaining two Test matches in Melbourne and Sydney, where perfect execution would be essential, Team India now faces a formidable battle. India can manage at most one draw and must avoid another defeat to guarantee a spot in the WTC final. The Boxing Day Test, which will be televised live on Star Sports Network and Disney+ Hotstar, will begin on December 26 at 5:00 AM IST at the storied Melbourne Cricket Ground, marking the beginning of the next round of this fierce rivalry.
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