Enormous Brands has partnered with KRAFTON India’s BATTLEGROUNDS MOBILE INDIA (BGMI) to unveil a powerful new BGMI Seriously Fun Ad campaign. The campaign seeks to inspire hardcore gamers to ‘Find their Vibe’ with BGMI while transforming the game’s story to that of a premium and inclusive platform for all.
BGMI Seriously Fun Ad Campaign
At the heart of campaign is the insight that gaming is more than just casual entertainment for true enthusiasts; it’s a serious pursuit. In a country like India, where the spirit of competition is embedded in everyday life, gaming has seamlessly integrated into cultural norms. This led to the creation of the ‘Seriously Fun’ concept, which captures how gaming—and BGMI in particular— is both a significant and enjoyable part of Indian gamers’ lives.
The ad film, which is currently being promoted on major digital platforms, highlights how India lives and breathes BGMI, bringing to life the idea that Indians take their fun very seriously. Starting with a compelling film, the ad showcases how gaming seamlessly blends into India’s diverse routines and passions, portraying people from across the country—from North to South – capturing the diversity of gamers.
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Additionally, the ad film integrates popular in-game elements and terms that resonate with gamers, creating a strong connection to their experiences. This narrative is being extended to social media with engaging posts and stories, reinforcing the message that gaming isn’t just a hobby—it’s a way of life.
Commenting on the launch of the ad film, Srinjoy Das, Associate Director and Lead of Marketing at KRAFTON India, said: “Gaming goes beyond just playing—it’s about being part of a vibrant community fueled by passion and creativity. With ‘Seriously Fun,’ we’ve combined humour, relatability, and high-energy action to celebrate this spirit and inspire gamers to embrace the joy of competition. It also captures the essence of how seriously players connect with the brand through quirky and fun portrayals of gaming moments. The positive feedback we’ve received since the film’s release has been incredibly encouraging, and we’re excited to create more such experiences for our fans in the future.”
Highlighting the creative perspective behind the ad film, Ashish Khazanchi, Managing Partner, Enormous Brands, said, “The ‘Seriously Fun’ campaign reflects India’s vibrant and competitive gaming spirit. We wanted to create a narrative that feels authentic and inclusive, celebrating gamers and their diverse lifestyles while showcasing BGMI as the ultimate gaming destination.”
The ad film will be amplified through social media to extend its message across social platforms with engaging content, including posts, stories, and community challenges, reinforcing the idea that gaming is a lifestyle, not just a hobby.
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