The International Cricket Council (ICC) has introduced a social media moderation programme to save players from online trolling ahead of the ICC Women’s T20 World Cup 2024. According to a release by the ICC, over 60 players have already signed up, and more are expected to join. The ICC Women’s T20 World Cup is set to begin from today (3rd October) in UAE.
The ICC has developed new software to protect the cricket community from toxic online content. The goal of this initiative is to safeguard players’ mental health and ensure a safer, kinder online environment for everyone involved in the sport.
AI and human moderation to block harmful content
To maintain a positive online environment, the ICC has partnered with GoBubble to monitor and moderate comments on its official social media platforms, including Facebook, Instagram, and YouTube. This system uses advanced AI technology and human resources to detect and hide harmful content like hate speech and harassment, making it a safe space for fans and players to interact.
Safer social media for players
Players participating in the World Cup can opt into the service, which filters out harmful comments on their social media profiles. This allows them to engage with their fans in a safer environment without fear of online abuse.
Exciting features for fans
In addition to the moderation programme, the ICC website and app will feature:
- Live and free radio commentary for every match via ICC Audio World Feed.
- Free live streaming in selected regions like South-East Asia and continental Europe on ICC.tv.
- Opportunities for fans to win prizes by predicting player of the Match.
- Fans will also have access to the usual array of content including highlights, behind-the-scenes content, live scores, stats, schedules as well as the standings.
Promoting positivity in the cricket community
ICC Head of Digital, Finn Bradshaw, expressed excitement about the initiative: “We are committed to fostering a positive and inclusive environment for all participants and fans of the ICC Women’s T20 World Cup. It’s great to see so many players embracing this new initiative.”
South Africa’s player Sinalo Jafta shared her thoughts on the new system: “Social media protection takes a lot of pressure off players, especially during the World Cup. After a loss or victory, there’s always negative feedback. This protection allows players to share their lives without fear of criticism. I’m excited to see how this will help players feel more free to express themselves.”
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